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Let's Play Hockey - 43 Years Strong

Now in our 43rd year of serving the largest youth hockey market in the United States — longer than any other U.S.-based publication!

 

Covering all levels of boys' and girls', men's and women's hockey:

  • Youth
  • High School
  • College
  • Junior
  • Professional

 

To advertise, contact Doug Johnson at (612) 729-0023.

 

2013-14 Full media kit (PDF)

2014-15 Full media kit (PDF)

Web advertising (PDF)

 

Let's Play Hockey

2721 East 42nd Street, Minneapolis, MN 55406

(612) 729-0023, (612) 729-0259 Fax

 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Reach Thousands of your Consumers

Let's Play Hockey's circulation continues to grow year after year. 

In 2013-14, the publication's average press run was 8,725. The peak press run for 2013-14 was 11,103 (March 5, 2013 issue). The peak press run in Let's Play Hockey's first year in 1972-73 was 3,000.

However, given the close nature of the hockey community, and LPH's distribution in many sporting goods stores and ice arenas around the Midwest, Let's Play Hockey is read by many more than simply circulation numbers indicate. Many coaches, rink managers, and parents admit that each issue is often passed on from team to team, player to player, parent to parent, fan to fan. Estimates indicate that between two and ten additional readers see each individual edition of Let's Play Hockey, meaning as many as 110,000 hockey enthusiasts may see each issue.  Below is how our distribution works:

 

CONTROLLED DISTRIBUTION IS DONE THREE WAYS:

  1. Individual Paid Subscriptions
  2. Bulk delivery to regular advertisers
    1. Sporting goods stores
    2. Retail outlets
  3. Bulk subscription delivery to various outlets
    1. Ice arenas
    2. Hockey Associations

LET’S PLAY HOCKEY IS DELIVERED THROUGHOUT THE MIDWEST AND THE NATION

Let's Play Hockey is read throughout the United States and Canada, with a heavy emphasis on the Midwest (see chart). Approximately 78 percent of the publication's readers reside in Minnesota, with an additional percent living in Wisconsin, Illinois, and Iowa. Other states that receive LPH regularly include North Dakota, South Dakota, and Nebraska, as well as many other states and Canadian Provinces.

 

BONUS DISTRIBUTION:

Let's Play Hockey is also distributed at all major youth tournaments, as well as other special hockey events.

 

 

 

 

 

Let's Play Hockey: More than just a newspaper

Since its inception in 1972, Let’s Play Hockey newspaper has taken a leading role in helping advance the sport of hockey. By being actively involved, LPH broadens its influence and visibility, thus increasing the exposure of its advertisers.

Following are some of the ways Let’s Play Hockey has been involved with the growth and promotion of the sport:

 

• The 15th Annual Let’s Play Hockey International Expo in Las Vegas, October 16-17, 2012 was the largest buying show for the hockey industry.
• The 26th Annual Let’s Play Hockey Expo, which will be held in St. Paul March 6-7, 2015, during the Minnesota State High School Boys Hockey Tournament
• Sponsor and presenter of the Ms. Hockey and Senior Goalie of the Year Awards to the top senior girls' high school players in Minnesota
• Sponsor and presenter of award to honor top Minnesota-born scorer in the National Hockey League
• Former Sponsor of the United States Hockey League (USHL) Player of the Week and Player of the Year Awards
• Official provider of high school hockey rankings for the Associated Press
• Let’s Play Hockey staff select the “Three Stars” at all Minnesota Wild home games
• Started the Let’s Play Hockey Cup for top eight Bantam, PeeWee, 14U, and 12U B teams in Minnesota
• Established Foundation for the Development of College Hockey
• Former organizer of the American Hockey Coaches Association Annual Convention and Exhibits trade show
• Sponsor of several post-season awards banquets
• Host of the Commission for the Progression of Hockey Symposium
• Official program for the Division III College Hockey Showcase
• Produce the Minnesota Boys State High School Hockey Tournament Banquets
• Creator of the Reed Larson Award given to the state’s top senior boys' high school defenseman

• Creator of the Mike Richter Award given to the top college goaltender

 

In addition to our newspaper, the Let’s Play Hockey TV magazine show ran for 12 years. It was a 15-week television show on Fox Sports Net, Midwest Sports Channel, and Victory Sports Network, reaching approximately 2.7 million homes in the upper Midwest. As a result of its continued commitment to excellence and to the advancement of hockey, Let’s Play Hockey is often referred to as “The Hockey Bible” of the United States.

Let's Play Hockey Covers Hockey 29 Times per Season

LET’S PLAY HOCKEY Covers Hockey 29 Times per Season

AUGUST 2013
Issue No. 1 (1101)
Deadline Date: 8/5/13
Release Date: 8/8/13
Highlights: Product previews; NHL draft results; youth tournament calendar begins.

SEPTEMBER 2013
Issue No. 2 (1102)*
Deadline Date: 9/3/13
Release Date: 9/6/13
Highlights: Ice Arena Issue! Arena guide maps for Minnesota and other states; arena/manager features; Upper Midwest H.S. Elite League coverage.

 

OCTOBER 2013
Issue No. 3 (1103)
Deadline Date: 9/30/13
Release Date: 10/3/13
Highlights: MN Wild/NHL preview; USHL preview; men's college hockey previews; MN Grown Juniors; NAHL Fall Festival preview

 

Issue No. 4 (1104)
Deadline Date: 10/14/13
Release Date: 10/17/13
Highlights: Women’s college hockey previews; youth hockey information; Men and Women DI MN Grown Players.

Issue No. 5 (1105)
Deadline Date: 10/21/13
Release Date: 10/24/13
Highlights:  MIAC Men’s Preview.

Issue No. 6 (1106)*
Deadline Date: 10/28/13
Release Date: 10/31/13
Highlights: MIAC Men’s Showcase Program.

 

NOVEMBER 2013
Issue No. 7 (1107)
Deadline Date: 11/4/13
Release Date: 11/7/13
Highlights: MN Girls’ High School Preview.

Issue No. 8 (1108)*
Deadline Date: 11/11/13
Release Date: 11/14/13
Highlights: Minnesota prep boys Class A preview; USHHF Game Program.

Issue No. 9 (1109)
Deadline Date: 11/18/13
Release Date: 11/21/13
Highlights:  Minnesota prep boys Class AA preview.

Issue No. 10 (1110)
Deadline Date: 11/22/13
Release Date: 11/27/13
Highlights: Early-season men's/women's college highlights; What NHL Players are wearing.

DECEMBER 2013
Issue No. 11 (1111)
Deadline Date: 12/2/13
Release Date: 12/5/13
Highlights: Holiday tournament previews and gift issue.

Issue No. 12 (1112)
Deadline Date: 12/9/13
Release Date: 12/12/13
Highlights: Youth, prep, college holiday results.

Issue No. 13 (1113)
Deadline Date: 12/16/13
Release Date: 12/19/13
Highlights: Mid-season youth hockey highlights.

JANUARY 2014
Issue No. 14 (1114)
Deadline Date: 12/30/13
Release Date: 1/3/14
Highlights:  Holiday Tournaments.

Issue No. 15 (1115)
Deadline Date: 1/6/14
Release Date: 1/9/14
Highlights: USHL; other junior hockey updates; Holiday Tournament results.

Issue No. 16 (1116)
Deadline Date: 1/13/14
Release Date: 1/16/14
Highlights: Mid-season boys/girls prep highlights.

Issue No. 17 (1117)
Deadline Date: 1/20/14
Release Date: 1/23/14
Highlights: Mid-season men's/women's college highlights.

Issue No. 18 (1118)
Deadline Date: 1/27/14
Release Date: 1/30/14
Highlights: Top 10 Ms. Hockey candidates announced.

FEBRUARY 2014
Issue No. 19 (1119)
Deadline Date: 2/3/14
Release Date: 2/6/14
Highlights: Top 5 Goalie of the Year finalists announced.

Issue No. 20 (1120)
Deadline Date: 2/10/14
Release Date: 2/13/14
Highlights: Top 5 Ms. Hockey finalists announced; Backyard ice rink of the year/outdoor hockey.

Issue No. 21 (1121)
Deadline Date: 2/17/14
Release Date: 2/20/14
Highlights: Minnesota girls state high school tournament preview; prep boys playoffs; girls H.S. All-Academic team list.

Issue No. 22 (1122)
Deadline Date: 2/24/14
Release Date: 2/27/14
Highlights: Ms. Hockey winner & Goalie of the Year winner; Minnesota girls state H.S. champions; boys H.S. section results; youth regional results.
 
MARCH 2014
Issue No. 23 (1123)*
Deadline Date: 2/28/14
Release Date: 3/5/14
Highlights: Minnesota boys state h.s. tournament preview; boy’s tournament to NHL list; Best of Preps; Let’s Play Hockey Expo show guide. Biggest issue of year!

Issue No. 24 (1124)
Deadline Date: 3/10/14
Release Date: 3/13/14
Highlights: Minnesota boys state high school champions; Mr. Hockey announced; WCHA women’s Final Five; Division III playoffs, youth hockey state tourney results

Issue No. 25 (1125)
Deadline Date: 3/17/14
Release Date: 3/20/14
Highlights: Division III playoffs, youth hockey state tourney results

Issue No. 26 (1126)
Deadline Date: 3/24/14
Release Date: 3/27/14
Highlights: WCHA men’s Final Five; Hobey Baker Top 10 finalists; hockey school and camp guide.

APRIL 2014
Issue No. 27 (1127)
Deadline Date: 4/7/14
Release Date: 4/10/14
Highlights: Men’s NCAA Division I champion; Hobey Baker Award.

JUNE 2014
Issue No. 28 (1128)
Deadline Date: 6/2/14
Release Date: 6/5/14
Highlights: Top Minnesota-born NHL scorer; NHL Draft preview/NHL Playoffs; USHL champion.

JULY 2013
Issue No. 29 (1129)
Deadline Date: 7/7/14
Release Date: 7/10/14
Highlights: Stanley Cup champions; NHL draft.

* = Bonus Distribution
Note: Some coverage subject to change.